About SwimCount™

The history behind MotilityCount ApS

In 2010, Jacob Møllenbach and Steen Laursen got an ambitious idea: They wanted to develop a home test that could measure men's sperm quality, namely measure the concentration of progressive* motile sperm cells compared to the existing tests on the market that measure total sperm count.

* Progressive motile sperm are the only type of sperm that can fertilize a woman's eggs in a natural way.

They both have more than 20 years of experience in fertility treatment and artificial insemination - Steen as a researcher at the Danish Hospital Rigshospitalet and later as co-owner of a fertility clinic in Fredericia and Jacob as R&D Manager.

In 2011, the project had come so far that an actual company was established - called MotilityCount ApS.

    In 2015, the goal was reached: We completed the development of the world's first home test, which provide the man with a valid answer to his fertility potential. Men can now measure their sperm quality without stress, conveniently at their own home. The product is sold under the brand name SwimCount.


    A total of 5 years of development and hard work lead to a patent for the SwimCount™ Membrane Swim-Up Technology in 2014, a CE mark approval by the European Union in 2015 and finally an FDA Clearance in 2019


    About Us

    The SwimCount™ Sperm Quality Test is a revolution for the early diagnosis of male fertility. It measures the concentration of the strongest progressive swimmers which are the only type of sperm cells that can reach and fertilize the woman’s egg. SwimCount™ is a valid pre-screening sperm quality test for at-home use with an outstanding 95% accuracy level.

    We know that having difficulties in getting pregnant in a natural way can be a long, frustrating, and complicated process and we know that infertility problems are a very private matter. Many find it both inconvenient and embarrassing to visit a doctor, the hospital or a fertility clinic to learn about their fertility potential. Because of these inconveniences you may actually never get to the point of testing your fertility potential. And suddenly it is too late.

    Our mission is to address these issues, as well as the rising and neglected male fertility across the globe with more than 20% of all men having low sperm quality

    • One out of ten couples experience problems when trying to conceive
    • Around 40% of infertility cases worldwide are caused by male factors.

     With the SwimCount™ Sperm Quality Test we make it easy and possible in a discreet way at a very early stage in your baby process, to obtain a result of your fertility potential. With a high degree of reliability and in the comfort of your own home.

    Whether you are just starting out or have been trying for some time, dietary choices and nutrition can influence your fertility. SwimCount™ offers innovative food supplements when you care about your sperm quality. We are here to help you through every step of your fertility journey, and we sincerely care about your path to a successful pregnancy.

    We are an ambitious and collaborative team with both scientific and commercial experience in the field of fertility. We are a truly international company and our ambition is to increase awareness of male fertility and to make it possible for you, to make the baby dream come true sooner rather than later. In a world of increasing fertility challenges we know that every day counts.